They form the arms, legs, body, and head of an athlete. The Anytime Fitness logo of this period consists of a slim figure with four elements. The headquarters is located in Woodbury, Minnesota. The first establishment appeared in 2002 and has since grown into a large-scale franchise with centers in the USA and abroad. This determination is depicted in the unique symbol, complemented by text.Īnytime Fitness is a network of fitness clubs that provide their services 24 hours a day and operate year-round. The key concept of the emblem is to give it your all, build up your body, and achieve the desired result, to which one must strive persistently. The figure is stylized and can represent anything – from running on rough terrain to working out on a treadmill. Thus, Chuck Runyon, Dave Mortensen, and Jeff Klinger became the pioneers of an innovative approach to recreational sports activities.Īll buildings within the network have always displayed an original emblem in the form of a starting or running person. In the early 2000s, the entrepreneurs devised their own fitness concept and decided to implement it in a new establishment. They later joined forces and purchased the Southview Athletic Club, which they managed for seven years. The future founders of the Anytime Fitness network met in the 1990s when they were still working as trainers and instructors at a sports center in St.
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